Effective Health Risk Messages: A Step-By-Step Guide
Product details
| Management number | 232038282 | Release Date | 2026/06/18 | List Price | US$26.46 | Model Number | 232038282 | ||
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Winner of the Distinguished Book Award by the Applied Communication Division of the National Communication Association, 2001Effective Health Risk Messages provides step-by-step instructions for developing theoretically based campaigns that work. Readers will learn about message development theories, formative and summative evaluation, and even basic research designs for evaluating your campaign. Worksheets are provided at the end of each chapter to provide readers with hands-on, practical experiences in developing effective health risk messages. This book is suitable for practitioners, researchers, and students alike, and can act as a stand-alone text or supplementary text for persuasion, public health, advertising, and marketing classes. Read more
| ISBN10 | 0761915095 |
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| ISBN13 | 978-0761915096 |
| Edition | 1st |
| Language | English |
| Publisher | SAGE Publications, Inc |
| Dimensions | 8 x 0.52 x 10.5 inches |
| Item Weight | 1.26 pounds |
| Print length | 224 pages |
| Publication date | June 22, 2001 |
Bestseller ranking
Communications
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